Wenn ein Thema so polarisiert, wieder der Klimawandel, ist auch immer Raum für ein bisschen Fun und auch ein paar quere Gedanken.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. Antoine de Saint-Exupéry
Antoine de Saint-Exupéry
See some of our favorite postcards from the series below and head over to the studio’s website for the entire collection. Our inventions make it possible to explore the secret shape of our subject material, to coax it into saying more.
Content precedes design
Intuitiveness can be broken down into a sort of ladder, or a cake with three layers: legibility at the top, metaphor in the middle, and skills at the bottom. By way of example, the concept of scrolling (which we hardly give any thought to) relies on all of them:
- It has to be legible. Legibility is about having cues or signals that are unambiguous and recognizable.
- Metaphor is the framing concept. In the case of scrolling, either you think of a scroll (the papyrus kind!), where one end rolls up and the other end unrolls to reveal more text, or you think of a window in space that you pan around.
- Skills are the motor skills that you pick up. It’s the physical ability to click your mouse on up/down arrows, or to slide your finger across the scroll wheel.
For better or worse, we live in a world of media invention. Instead of reusing a stable of forms over and over, it’s not much harder for us to create new ones. Let’s buy this theme.